A high-level position for a Social Media Manager was formally announced in January 2026 by Said Salim Bakhresa & Co. Ltd (SSB), the flagship company of the Bakhresa Group, one of the biggest and most varied industrial conglomerates in East and Central Africa. This position, which is based at the corporate headquarters in Dar es Salaam, is essential to the group’s strategy for consumer interaction and digital transformation.
Some of the most well-known brands in the area, such as Azam TV, Azam Media, Azam Cola, and Uhuru Walk, are owned by the Bakhresa Group. Consequently, the Social Media Manager is not just managing a single account; they are the architect of the digital voice for a multi-industry empire spanning food and beverage, packaging, logistics, and media.
- Overview of the Role: Social Media Manager
This is a technical and creative leadership position intended for a professional who is familiar with the relationship between data-driven marketing, high-end visual production, and brand narrative. SSB’s social media manager is in charge of building a digital ecosystem that encourages brand loyalty and boosts sales, going beyond mere “status updates.”
| Feature | Details |
| Organization | Said Salim Bakhresa & Co. Ltd (SSB) |
| Location | Dar es Salaam, Tanzania |
| Employment Type | Full Time |
| Core Skills | Strategy, 3D Animation, Community Management |
| Application Deadline | 20th January 2026 |
- Strategic Responsibility Pillars
This position has a wide range of duties, from technical 3D motion graphics to high-level strategic planning.
A. Platform Execution and Digital Strategy
Holistic Strategy: You will create and implement social media plans that complement the distinct objectives of Bakhresa’s several business divisions (e.g., promoting a new Azam Cola flavor while concurrently showcasing the logistical efficiency of their transport fleet).
Multi-Platform Management: Managing a unified yet platform-specific presence across Instagram, TikTok, LinkedIn, Facebook, and X (formerly Twitter).
Content Calendars: Setting up intricate content schedules to guarantee that the “officialbakhresagroup” voice is timely, consistent, and pertinent to current regional and local trends.
B. Complex Visual Content Production
In contrast to conventional social media positions, SSB is seeking a manager with strong production abilities.
3D and Motion Graphics: The ability to produce motion and 3D graphic content is a special necessity for this position. This is crucial for the Group’s contemporary branding initiatives, especially for the introduction of FMCG (fast-moving consumer goods) and Azam TV products.
Visual Standards: Ensuring that every digital asset reflects the superior quality of the Bakhresa brand by keeping an impeccable eye for layout, color theory, and typography.
Aesthetics: Ensuring “scroll-stopping” quality by supervising the photography and cinematography style.
C. Community Building and Optimization Engagement: Managing crises, interacting with followers, and humanizing the company are all part of creating robust online communities.
Performance tracking: Monitoring reach, engagement, and conversion using sophisticated analytics technologies. It will be required of you to “optimize” material, changing tactics in real time according to what the data indicates is effective.
- Technical and Qualification Requirements
For this role, SSB has established a high standard that calls for a combination of academic theory and “hands-on” technological knowledge.
Education: A bachelor’s degree in graphic design, marketing, communications, or a similar discipline.
Experience: Demonstrated expertise in digital content production or social media management. Candidates will have a big advantage if they have managed brands in the media or FMCG industries.
Technical Toolkit: * Expert knowledge of design and animation software, such as After Effects, Blender, Adobe Creative Suite, and Cinema 4D.
knowledge of SEO (Search Engine Optimization) and social media algorithms.
Soft Skills: * Creative Thinking: The capacity to transform a business announcement into a content that goes viral.
- Why Become a Member of Bakhresa Group?
Becoming a member of SSB entails becoming a part of the “Azam” family, a brand that represents excellence and Tanzanian pride.
Leading Brand Voice: You will create the online persona of a well-known brand that is seen by millions of Africans every day.
Innovation Culture: Work in a creative setting where motion graphics and 3D content are regarded as the communication of the future.
Stability and advancement: Bakhresa Group is a steadily growing conglomerate that provides both the possibility of vertical advancement into senior marketing leadership and long-term career security.
- Application Protocol: The Benefit of the Portfolio
This position has a performance-based application process. SSB will evaluate you based on the caliber of your visual work in addition to your resume.
The Portfolio (Required): A link to your portfolio must be included in your application. This should highlight your best motion graphics, static designs, and especially any 3D work you have completed.
Submit an email to recruitment@bakhresa.com with your resume and portfolio. Line: The subject line “Application – Social Media Manager” must be used.
Deadline Awareness: January 20, 2026 is the deadline.
Scam Prevention: There are no application or interview fees from SSB or the Bakhresa Group. Recruitment that is legitimate is free. If you are requested to pay for “registration” or “ID processing,” this is a fraud.
- Interview Preparation: Tactical Perspectives
The interview will probably center on your technical process and your comprehension of the Bakhresa ecosystem if you are selected. Prepare to talk about:
How to use TikTok to get more Gen Z subscribers to Azam TV.
Your method for producing a 3D product reveal for a new beverage from Bakhresa.
How you respond to a digital PR disaster or unfavorable viral comments.